Smith’s Pies provide a wide range of classic and specialty pies to stores around Tasmania and beyond, as well as direct to the public through our Pie Window and Food Truck.

Recently the business was purchased by Kristian & Sarah Farrow who wanted to refresh the business with a new brand from Gloo Advertising. They reached out to us to create their character ‘Lil Smithy’ that would compliment the new brand style.

We produced three illustrations, one holding a pie as the primary illustration, one waving and one holding a soft drink can.